New York state park passes fly off cyber shelves, bring state $905,000 in sales
By Teri Weaver, The Post-Standard The Post-Standard
on November 28, 2012 at 1:55 PM, updated November 28, 2012 at 1:56 PM
Syracuse, N.Y. -- Cyber Monday works. At least that's what the New York State Office of Parks, Recreation and Historic Preservation says after selling a record 22,636 annual passes on the online shopping day.
A $25 discount on the $65 Empire Passport boosted the sales by 5,000 percent over sales during Cyber Monday a year ago, according to the state. Last year, the state sold just 443 passports in a deal that included a $25 camping gift card with every $65 pass purchased.
This year, the one-day sale brought in $905,440. Monday's sales equaled 27 percent of all Empire Passports sold in 2011.
The passport allows single-day entries to state parks and recreational facilities.