aaaannnnndd price and availability of primers and powder. If you were into reloading before covid, it was cost efficient, worth your time and beneficial, especially if you were stocked up on supplies. Nowadays, those who are wanting to get into it, do the actual math (how many rounds per # of powder, price of shipping powder/primes WITH Hazmat fees WHEN you can't find supplies locally, availability of lead shot...), run the realistic numbers and see if the time offsets the time and space it takes to reload.