I think the merger is a good thing. Both companies were feeling the effects of an increasingly online consumer. The transaction was $5.5B but BassPro now owns 180 stores in the US and Canada, employs 40,000 people, and controls 20% of the hunting/fishing/camping industry that is worth $50B. Their ability to buy at lower costs has just improved and im sure they will be committed to gaining even more market share. Quality product offering and pricing will be mission critical in doing so. What i thought was interesting is that BassPro is still privately held. Big company- especially now.
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